Your New Best Internet Marketing Buddy - Viral Marketing

Marketing on the web has some unique attributes that general marketing cannot necessarily enjoy. Something called viral marketing, which can refer to anything from branding to backend sales to word of mouth advertising, is prevalent on the Internet. Viral marketing can be incredibly lucrative. The value of viral marketing is of such import that examples abound everywhere on the Internet.

One of the greatest ways to build confidence in a product or service is through word of mouth advertising. Most people believe that this is only possible in real, live, face-to-face conversations, but that is just not true. With the prevalence of text messaging, blogs, instant messages, and emails, word of mouth advertising can actually be achieved via the Internet. After all, the bulk of communication, particularly for younger people, has moved online. This is but one example of the value of viral marketing. Advertisers tapping into this vast network of potential customers can attest to its the success.

One of the ways in which you accomplish viral marketing is through entertainment on the web. Video vignettes, games, etc., that are being shared with millions of users often have advertising attached. Therefore, the value of viral marketing can be recognized by those who know that literally millions of people are being reached by this form of publicity. Consider also the exponential effects of passing along an email to everyone in an inbox. If one person sends a message to ten, and of those, five pass it along to another ten, and so forth, then, in a matter of days, an immeasurable number of people will have received advertisements from people they know! Therein lies the value of viral marketing.

Similarly, backend sales are a great way to realize the value of viral marketing. Backend sales refer to sales to existing customers. In essence, once you have established a good relationship with a satisfied customer, they are likely to be willing to purchase more from you, a trusted source. Likewise, branding is another great example of this type of marketing. Once a consumer recognizes a brand that can be trusted and relied upon, they are more likely to come back for more. They are also more likely in both of these instances to tell their friends how much they enjoy your products which, of course, is word of mouth advertising or viral marketing.

So you see, the value of viral marketing can be realized through a number of avenues. Whether it is through word of mouth, backend sales, or branding, the value of viral marketing cannot be discounted, as it is a veritable cornucopia of opportunity for the online marketer.

Theresa Cahill and Jeff Greer invite you to educate yourself in the highly profitable arena of viral marketing. Visit http://www.moltenmarketing.com for more info.

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Google Knock Me Almost Senseless... then I struck Back

It felt as if Google had beaten me senseless, and almost penniless. Well, not really penniless, but I wasted quite some money on Google Adwords. In a short time Adwords gobbled up a big chunk of the budget I saved up to use for targeted traffic to my site. I got traffic, but at I made no money. It was quite demoralizing to see my account at Adwords dwindle while my Clickbank revenue remained static.

Then I stumbled upon a book called Beating Adwords. It intrigued me, since it felt as if the only one who made money was Google, and I felt beaten. It was one of the best books I ever bought. It was a bit expensive, especially for someone who already went way over budget, but I am glad I took the chance. This book I written by two very experienced online Marketers and I learned from them some of the best techniques to improve my Adwords campaigns. Yes, they still cost money, but after following the advice in Beating Adwords, I started making money again. What a wonderful feeling to see my Clickbank revenue climbing faster than my Google Adwords account can fall. Beating Adwords gave me the power to fight back and for the first time in quite some time it feels as if I am winning this fight again.

Do you also know how it feels to struggle making money with your Adwords Campaigns? Id you haven't tried Beating Adwords yet, I would suggest you give it a try maybe you will also experience the elation of turning a losing campaign into a profit making campaign. Following their advice, you will learn to use keywords to improve your CTR, how to improve your ads and only use the most effective ads and lots more. If you are serious about making money being an affiliate, then this book is for you.

The book is divided in a few sections teaching you all you need to know. The first section gives you a very good introduction into pay per click advertising and affiliate marketing. The second section will take you step by step through the process of setting up your own adwords account, which is very helpful for beginners. From the third section the book gets down to the nitty-gritty of using adwords. How to determine which programs can be marketed profitable and what tools will help you make money. Personally the fourth section was the best part for me. In this section they help me to reduce unwanted traffic and this great section helped me cut down on my adword cost. But the biggest problem with adwords is that you are up against some fierce competition and section five helps you to take them on, and lots of practical advice is given.

That is just a taste of some of the sections in this excellent book. I would really recommend this book. If you have been beating by adwords, or are planning to start using adwords, get this book now and start hitting back.

SJP Babrevian had discovered Online Money Making Opportunities and it blew him away. He is absolutely taken by how easy it is.

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Myth of the Mainstream

'Mainstream' - a principal current of a river, 1667, from main (adj.) stream, hence, "prevailing direction in opinion, popular taste, etc.," a fig. use first attested in Carlyle (1831).

I propose that the concept of 'the mainstream', be it music, art, ideas, politics, entertainment and all other social constructs, is and has always been a social myth.

The key to this argument lies in the cyclical nature of the market economy, political thought, and technological advancement. For sake of simplicity, I shall concentrate solely on the development and eventual disintegration of the concept of the 'mainstream'.

What came before the MP3? The CD.

And before that? Vinyl.

And before that? Shellac and wax drums for musical boxes.

And before that? Sheet Music. Musical Scores.

As funny as it sounds now, at the very dawn of 'Popular Music' or pop, a 'Hit' technically accounted for the total sales of a sheet of music, a musical score. The expectation and reality of the market was solely reliant on availability of current technologies at the time (namely music boxes and pianos) and the musical ability of the consumer.

For the main part it was more economic to purchase an upright piano rather than a the musical box, purchasing songs for a music box was a privilege of the rich. Imagine paying $500 for an mp3 track? No one in their right mind would, yet the physical nature of such devices meant that supplying a range of music for any device would be beyond the reach of the masses. The 'Player Piano' moved things along somewhat, creating rolls of punch paper reduced the costs considerably. For many this was new technology was still out of reach of the average, or even middle income family.

For most, instead of an Ipod, there would stand, pride of place in the Sitting Room or Parlour, a basic upright piano, of which at least one member would be able to read and play music, and the others would at the very least need to hold a whole gamut of decent notes to make the performance painlessly entertaining. The more savvy music publishers (yes they were printers and nothing more), realized early on that if they wanted to increase their sales they'd need to expand their market.

A few seemingly harmless pointers to publishing a popular 'hit' led to a series of hard and fast rules that held back the creative growth of the music industry for over a century.

Family friendly. Their market was the Middle-Class Family, they had money, Sunday Evenings with little to do, a strong moral and religious upbringing and a very definite idea of what music should do.

It shouldn't offend, anyone, anywhere, anyhow. It cannot include any mention of any controversy. The melody must be light, instantly engaging and simple to follow. The whole family must be able to join in and not feel awkward or embarrassed in anyway. Basically hymns.

The market began to fracture eventually, songs for the kids, religious, risque ditties for young lovers and dirty old men, then came style... jazz, blues, big band. Finally wax rolls for musical boxes gave way to shellac and eventually Vinyl discs and as the sound quality improved, and the availability increased and prices reduced, finally those that played the piano instead of a Gramophone, were the rare exception.

The World has changed a lot since then, but as with all things fashion has a funny habit of repeating itself. More and more iPod fans and mp3 addicts are beginning to manipulate their own collections, with the development of a whole series of cheap and cheerful music mixing software releases on the way, it doesn't seem so far-fetched to imagine a time in the not so distant future where rather than the 'Mainstream' we will be talking in terms of Single Streams, or even the 'Onestream'.

In the past the more forward thinking printers and publishers of the day decided to buy music from songwriters for a pittance, sometimes even steal them outright and make all the profit for themselves. Now things are changing beyond belief.

Anyone can make music to a point with the aid of software and electronic instruments that a child could learn and play within minutes. With the increased interactivity involved in many of the new technologies, the PC being the original focal point, most consumers are no longer purely consuming, they are now producing. Be it their own Tivo TV schedule, the play list on their iPod, the answer phone message they recorded themselves. Consumption was never a creative act, but finally it seems technology is enabling individuals to come to that conclusion by themselves.

Eventually few people will purchase entertainment in any form, simply the means to produce it. As part of my Fine Arts Degree many years ago, I specialized in Photo Montage, appropriating and aggregating a variety of disparate images, and manipulating and combining them to form a new and original work. Nowadays few would ever consider going through the rigmarole of cutting and pasting printed matter when a graphics program and the Internet can provide vast more choice in subject matter and imagery.

Technology has led our actions, or rather inaction for most of the 20th Century, in the 21st we are witnessing the slow decay of Consumerism itself, and at the beginning the first change we are all both witnessing and providing, is technological manipulation of consumer goods.

As the manufacturers of multimedia devices finally catch up with demand we will witness more and more graphic and sound interactivity to the point that most products will simply enable us to create our own entertainment, as we have in histories past. The only difference is that your Bedroom DJ Mix is now heard by the world rather than an unwilling friend or family member. Local heroes and heroines will be born, down the road from my place are the band Keane, a very successful UK pop band from Battle, Sussex. Without the proliferation of social networking technologies I doubt that their meteoric rise to fame would have been as startling.

Other more stark examples are Gnarls Berkley and the Arctic Monkeys, who via the Myspace.com service have become major players in the world music scene. This isn't simply a technological change. The 'Futurism' Arts Movement at the turn of the last century was obsessed with painting fast cars and trains and planes, as much as a young boy might do these days. No one wants to draw an MP3 player, no one wants to write a poem about their Xbox. People want to 'use' them, and they do, all of them.

The idea that materialism can enable anything other than a show of wealth has changed, we no longer have toys, we have tools. Consumption is now lured by the idea of Production, the snake is eating itself.

Within your lifetime, your or someone you know will produce something remarkable, the miraculous is about to become commonplace and the 'Mainstream, obsolete.

The mainstream is diverging into a billion tributaries, the concept of popularity, and eventually mass advertising will dry up, along with monolithic centralized institutions and corporations. We as individuals are finally learning to disagree with each other, we are taking informed and personal choices in our consumption, and eventually the production of our own 'streams'. We fish for ideas, we take those ideas and create our own unique range of arts, entertainment and individual understanding of the world. And when we're bored with our own minds, we trade our goods with others, some like-minded, some not so.

Music, Art, Entertainment, conceived, designed and produced by the individual for the individual. Very much the way we began. Travelling Minstrels, visiting one village and the next, trading music, trading styles, ideas, even new technologies, but for the main part from home.

There never was a mainstream, the concept of the mainstream was conceived for the convenience of unwieldy organizations with little ability or even impetus to change. Like a vast dam, blocking and filtering the river, it is now beginning to crumble, and creative sources and flowing in from all directions, a veritable waterfall of new ideas, sounds and images are about to be born.

Paul Baines - Musician, Singer/Songwriter, Producer and sole creator of OneManBrand. UK-Based Electronica Artist offering free mp3 downloads. Visit http://OneManBrand.co.uk.

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